Join the thousands who have gone Beyond Nicotine
Our Internationally successful Beyond Nicotine intervention is not simply a Quit Smoking and Vaping programme, its actually a powerful personal improvement and self confidence offering starting from a point of ditching an unhelpful, unhealthy and expensive habit that has limited our true potential!
Imagine a life, just weeks away, in which we grow and thrive and leave behind actions and beliefs that no longer serve us, and walk taller as achievers, as winners with a whole new set of priorities and goals. Imagine a life Beyond Nicotine!
Our Beyond Nicotine Products
Our Product
Best used in conjunction with our guided Quit Smoking and Vaping courses, our Anti Crave sprays and bestselling book are a very helpful tool in your quitting quest.
Our personal guided Quit Smoking and Vaping 21 day courses
Guided Programme
This hands-on course has helped thousands of smokers and vapers to finallky and easily beat the nicotine dragon, and to go on to make other important life defining changes.
Our Corporate and group Quit Smoking and Vaping challenge
Corporate Experience
Many leading corporates and organisations swear by our tested and potent group quit smoking challenges and include this in their Employee Wellness offerings
Join thousands who’ve gone Beyond Nicotine
Sophie R
Marketing Manager
“I thought quitting would wreck my focus at work, but Beyond Nicotine proved me wrong. The cravings faded fast, and I’ve gained back hours of energy every week. It feels like getting my life back.”
David L
Father of Two
“I wanted to quit for my kids, but I’d tried everything before. The 21-day program finally clicked for me. The sprays helped, the support kept me going, and I haven’t touched a cigarette in months.”
Maya P
University Student
“Vaping felt impossible to quit. Beyond Nicotine made it manageable — and even kind of fun. I loved the daily milestones. I’m breathing easier, studying better, and saving money.”
Alan K
Engineer
“After 20 years of smoking, I didn’t believe change was possible. Beyond Nicotine gave me the tools and confidence to finally break free. I feel younger, healthier, and more in control.”
David L
Father of Two
“I wanted to quit for my kids, but I’d tried everything before. The 21-day program finally clicked for me. The sprays helped, the support kept me going, and I haven’t touched a cigarette in months.”
Maya P
University Student
“Vaping felt impossible to quit. Beyond Nicotine made it manageable — and even kind of fun. I loved the daily milestones. I’m breathing easier, studying better, and saving money.”
Who is Michael Hook?
Michael “Unhooked” Hook is a Transformation Disruptor reinventing how employers help staff break negative habits and build positive lifestyles.
The Beyond Nicotine arsenal includes:
- The explosive 90-minute live Experience
- Natural Anti-Crave & Detox formulas (retail & online)
- The bestselling book Here’s How to Quit Smoking
- A 10-part e-learning course
Hook’s corporate interventions are in high demand across finance, manufacturing, and retail, delivering staggering results. “Conventional methods haven’t changed in 30 years,” says Hook. “But people have. Our vibey, neuroscience-backed programmes and digital support ignite the motivation to quit, and start a life-changing journey.”
