Our programme is anchored by and launched via a 90 minute in-company Workshop we call the Beyond Nicotine Experience. This results in attendees forming teams with catchy identities, selecting a start date, setting up WhatsApp groups and then being guided via a 21-day programme of motivations, blogs and incentives. We aim to actually change the way smokers brains regard the habit, and to transform a limiting habit into a platform for other improvements. Of course, it’s vital to have the support of the employer during the process

The reason every smoker has tried to quit on different occasions is because deep down they know smoking is harmful, expensive and that they do need to quit. But if we don’t start a race, how can we expect to cross the finish line? Our programme takes the smoker to a point where they see quitting is possible, and actually not too difficult at all. They also see quitting is a great adventure with a huge prize, but they do need to commit and get stuck in. By using the programme tips for dealing with cravings, having the support of the downloadable exercises and taking the powerful Anti- Crave formulas, in just days our attendees start to feel so good and so proud of themselves that they find each day easier and easier.

Very interesting research, (and our free Employers Cost of Smoking Calculator) proves it is financially very beneficial to the organisation if smokers were to quit. The quite staggering amount of time wasted by those 4 or 5 10-minute smoke breaks a day means any investment in a quit smoking project makes good Rands and Sense. And in the team environment which we operate prizes, days off for quitting and even rewards like holidays add momentum to our campaign. So its important to have a supportive, involved employer with a corporate message of “We stand for a smoke free workplace, and because we value you, we will help you to quit.”

Yes, negative home environments do make quitting more difficult, so that’s why urge our delegates to involve their partners and smoking family members. Doing something together is fun, and we tell attendees that if their partners really have their best interest at heart, getting them to join in the attempt will be the correct thing to do. We also point out that in families where parents smoke, invariably the kids also smoke, and who wants their kids to fall into the same trap as the parents! A good reason to quit.

Actually, quite the opposite. Remember, we are not simply a quit smoking programme, we are a personal transformation and self-development offering, and quitting smoking is merely part of the journey towards adopting and cementing better habits like eating more carefully, getting fitter, starting a hobby and generally realising one’s true potential.